He said they had offered the multiplexes several options. But for a lavishly mounted big-budget film like TP2 which promises packed houses, multiplexes can't have the same rules,” underlined CEO Nitin Keni. “We understand that there are super niche small films like our forthcoming Killa and Katyar Kaljat Ghusli which we do for a reason. There should be a uniform rule for Marathi films across the board.”Įssel Vision Productions Ltd, which has produced TP2, too felt multiplexes led by PVR were being adamant. Expressing happiness over the multiplex owners coming around, he told dna, “Why should we have to beg for what is right?” Many like film critic Amit Bhandari agreed with Jadhav. Jadhav had alleged step-motherly treatment by multiplexes for Marathi films. “Effectively, it would've meant that on Maharashtra Day, Marathi cinema was being shown the door by multiplexes,” said TP2 director Ravi Jadhav, who has delivered four back-to-back superhits – Natarang, Balgandharva, Balak-Palak & Time Pass. After intense negotiations and some muscle flexing today's release will finally get revenue share on par with other regional films.Īfter talks with multiplex owners and makers of Time Pass 2 (TP2) broke down over demands of parity in revenue sharing, the film, releasing today, almost did not make it to multiplexes. While Bollywood gets 50% of share in revenue and Tamil and Telugu films are given 48%, Marathi film producers receive just 45%.
This time, the reason was revenue sharing. Less than a month since the controversy and climbdown by the Maharashtra government over its decision to make one screen mandatory for Marathi films in multiplexes during prime time, Marathi cinema and multiplex owners were on a warpath till late Thursday.
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